Heritage Turkey Recovery Project: In 1997 The Livestock Conservancy took a census of Heritage Turkeys and found that there were only 1,335 breeding birds in the whole United States. Between 1997 and 2002, the Conservancy began to get the word out. A specialty newsletter (“The Snood News”) was begun, and a project with Virginia Tech was initiated to compare the immune systems of Heritage Turkeys and industrial strains. Through promotion and marketing, the popularity of Heritage Turkeys grew. By 2003, the breeding population had more than doubled, numbering 4,275. The Heritage Turkey market continued to gain momentum, and more people wanted to raise the birds. As a result, the Livestock Conservancy initiated an educational program on how to care for Heritage Turkeys, and how to select quality breeding stock. By 2007, the population exceeded 10,000 breeder birds. The work is not done, but the 17 naturally mating varieties no longer teeter on the brink of extinction.